Author Archives: keeper

Q & A: The chicken and the egg problem

I’m still bumming around the Inn. I am exploring with part of my academic/ analytical hat on. Firstly, I think the scribes are well written and welcome the guest. However, I do not see sufficient content to attract my interest or understanding on what the Inn is really meant to be. I get drips and drabs… more vibes of what you are trying to create but as a guest, I want something to mentally grasp upon. Perhaps some content. Perhaps something or someone ‘else’ at the Inn who can stir my psyche. Perhaps it is useful to have some faithful ‘founders’ lead the way by example or at least have some ‘open source’ content. An example is if I write my thoughts on ‘disease’ or ‘clinical care’ and then have this as a string for someone to grasp on. The question then is how does this defer from a blog site? If the bazaar is about encouraging talent, maybe you can post some art or music of yours to tease guests (or once again, provide a mental anchor or thread).

Thanks. I expect nothing less from a scientist.

I agree with the lack of content. Since you’re the first guest, there is, in fact, zero content 🙂 I specifically wiped the slate clean before you arrived. No, I wasn’t trying to make it difficult for you. You just happen to enter at the early early stages… it’s so fresh even my wife hasn’t had a chance to see it yet! (Our baby is still waking up every few hours.)

What you astutely noticed is the “chicken and egg” problem: Good content attracts people, who create more content, which attracts more people, which cultivates more content, etc.

But in a new system, the chain has to start somewhere. In this case, we’re starting with a state of “zero content” and 2 users (you and me). I’ll be inviting more people as time goes on, but slowly, because this is like a new, untested ship fresh out of the shipyard. I want to make sure it’s seaworthy before we fill the ship up to capacity and sail across the world on risky adventures. It’s like a baby still learning to walk, and it will still trip and bump its head and cry.

So, yes, what you see is a void. That’s because the people to create the content aren’t here yet (except you).

But first, it is important to create a unique place that breeds a unique nature of content and attracts unique people. E.g., most places elsewhere are created for children (Millienials — the first generation of people who can’t comprehend a world without the Internet), and there aren’t many interesting social places for educated adults.

Patience. When M starts getting some free time, I’m going to invite her too. It has to start somewhere, so it starts with a few of us. Slowly we’ll invite others.

To start, I’m seeding it with imagination, and people like you. I will be very picky about who I invite, because the only way to create a place where good content can flourish is by inviting winners, not losers.

BUT — the fact that you are thinking about writing your thoughts on “disease” or “clinical care” is encouraging to me. It tells me that even with nothing, this place gave a little spark for you to imagine writing about those topics. Because, think about it, how many other places can you have those sort of conversations, off the record?

How it’s different from a blog? That is a good question. There are differences, and I’ll answer that better in the future. Probably with a demonstration.

But for now, try this as a simulation:

  1. Create a persona
  2. Find the room “Test”
  3. Create a new, not-so-serious post, just as a test
  4. Reply to the one I created called “Straandbeest”

I’ll then interact with you to point you to a few unique features of the Inn.

Yes, I agree, it is valuable to have some faithful “founders”. And that’s why I invited you 🙂

I know, it’s a little lonely still. But patience. I don’t know how it’s going to play out yet. Maybe nothing will come out of this. That’s okay. I had an idea last year and I got tired of mulling over it, so I decided to do something about it and made this.

What I do know is that I don’t want to flood it with a herd of faceless people.

So over the next few months, I will work out the kinks, build, renovate, adapt, etc. And I will recruit others slowly — I have a few people in mind.

How to disclose personal information and remain private

A headline today reads: “Obama Defends NSA, Says America Has To Make Choices Between Privacy And Security”. This is in the wake of the revelation that government programs sweep up 3 billion phone calls a day and amass Internet data from U.S. providers, supposedly to thwart terror attacks.

Because of the fear of the few, the many are punished.

Deer have killed more people than sharks. And deer have killed more people than terrorists.

But fear is irrational. And fear makes slaves of the fearful.

The interesting thing about privacy is, the data by itself isn’t intrinsically dangerous. What makes data dangerous is when it is possible to trace data back to the owner of the data.

For example, would you tell a stranger where you live?

Of course not. But on the other hand, we all live somewhere. We all have addresses.

Just the nature of you going about your business somewhere implies that you live in the area. But that’s still okay, because if you tell someone you live in San Francisco, California, you’re declaring that you’re one of 8.3 million people who live in one of the homes in the city. This knowledge of your address by itself isn’t special. Everyone lives somewhere and all homes have addresses.

The problem comes when someone has the key piece of information linking you with your address.

This decoupling of data from identity is the fundamental principle of the Inn. It is safe to reveal your secrets because The Inn never sees the key piece of information that puts your privacy at risk:  the thread that connects to who you are.

When starting from A, you often won’t see C until you get to B

Democracy sucks. Because the majority is always wrong. If America were a true democracy, Justin Bieber would be president.

After all, more people tune into him than they do for the current president, or the news.

So when designing the Inn’s interactions, it’s important to have ways to make sure everyone does NOT have equal power or privilege.

There has to be a competition. A natural selection for the fittest to win. Any other non-organic or artificial method will produce artificial biases, like bailouts propping up a phony economy that ought to fail.

The Inn’s newly installed natural selection mechanism is the 30-day Leaderboard. Each Room will have a Leaderboard. Members climb the leaderboard by the number of positive responses they receive for their Stories. Not views. Responses. 

And members at the top of the leaderboard earn privileges to make changes in a Room.

It’s kind of a nifty, happy by-product I didn’t forsee when designing the leaderboard. If  there are no leaders, the Room is a democracy where anyone can rule. When leaders emerge, the leaders have authority for as long as they can remain in power. And the power comes from “votes” cast by fellow members.

Amanda Palmer said, “We can only connect the dots that we collect.” And that’s why we should never strive to be perfect, because we can never have all the dots to start. Instead, we just have to get moving.

“Show up, show up, show up, and after a while the muse shows up,too.” – Isabel Allende

Drawing from direct response list secrets

Dream direct mail scenario: evergreen list and evergreen offer. I.e., offer can be mailed repeatedly with necessary ROI, and list replenishes quickly enough so you never run out of names. 

Otherwise, you want lists large enough to yield enough names after deep multiple selects, and also to roll out successful campaigns. Either way, it seems you need a BIG universe of LISTs, but it’s not efficient to build your own.

So what do we do? Parasite other people’s lists. But they won’t just let you in. So, what else can we do? Be attractive to list owners — Influencers. Attract influencers in order to get at their lists.

How? The Inn itself has to become a reputation behemoth. One way is the Huffington Post model: Attract influencers to write – influencers pull in their people. Influencers’ content & references back -> reputation up -> have more rep to bestow on future guests. Do not follow Twitter/Facebook’s model of non-persistent pages. At the Inn, every post ought to live forever.

Need to be attractive to Influencers. Attractive enough for them to want to play here, and bring followers over to play here.

But which Influencers to attract?

Although attracting influencers can be a scalable way to build the Inn’s list (1 influencer brings N followers), it’s still not the most efficient. We ought not to look for raw numbers. We’d rather not play the large numbers game. Instead, we ought to filter and attract multi-buyers. Because, you only need a small number of affluent multi-buyers to be as productive as a large number of one-time buyers.

E.g., makers and doers are multi-buyers, because usually never stop making or doing. Also, winners who have a habit of winning.

We have the power to create anything, so we made an Address Book

Hollywood is flooded with a record number of sequels. It’s “safer” to bank on a previously successful franchise than to create a new one.

Sadly, the world of technology is going the same way. Money prefers to go to sure investments. For instance, an app that automates an everyday personal or business task.

Will present and future creators have the freedom, courage, insight and motivation to create new experiences anymore?

Or is the best stuff we can come up with in the digital world? If it is, it seems like a waste of all this technology.

A rare gem – Calvin and Hobbes creator Bill Watterson’s commencement address

SOME THOUGHTS ON THE REAL WORLD BY ONE WHO GLIMPSED IT AND FLED
Bill Watterson
Kenyon College Commencement
May 20, 1990

I have a recurring dream about Kenyon. In it, I’m walking to the post-office on the way to my first class at the start of the school year. Suddenly it occurs to me that I don’t have my schedule memorized, and I’m not sure which classes I’m taking, or where exactly I’m supposed to be going.

As I walk up the steps to the post-office, I realize I don’t have my box key, and in fact, I can’t remember what my box number is. I’m certain that everyone I know has written me a letter, but I can’t get them. I get more flustered and annoyed by the minute. I head back to Middle Path, racking my brains and asking myself, “How many more years until I graduate? …Wait, didn’t I graduate already?? How old AM I?” Then I wake up.

Experience is food for the brain. And four years at Kenyon is a rich meal. I suppose it should be no surprise that your brains will probably burp up Kenyon for a long time. And I think the reason I keep having the dream is because its central image is a metaphor for a good part of life: that is, not knowing where you’re going or what you’re doing.

I graduated exactly ten years ago. That doesn’t give me a great deal of experience to speak from, but I’m emboldened by the fact that I can’t remember a bit of MY commencement, and I trust that in half an hour, you won’t remember of yours either.

In the middle of my sophomore year at Kenyon, I decided to paint a copy of Michelangelo’s “Creation of Adam” from the Sistine Chapel on the ceiling of my dorm room. By standing on a chair, I could reach the ceiling, and I taped off a section, made a grid, and started to copy the picture from my art history book.

Working with your arm over your head is hard work, so a few of my more ingenious friends rigged up a scaffold for me by stacking two chairs on my bed, and laying the table from the hall lounge across the chairs and over to the top of my closet. By climbing up onto my bed and up the chairs, I could hoist myself onto the table, and lie in relative comfort two feet under my painting. My roommate would then hand up my paints,and I could work for several hours at a stretch.

The picture took me months to do, and in fact, I didn’t finish the work until very near the end of the school year. I wasn’t much of a painter then, but what the work lacked in color sense and technical flourish, it gained in the incongruity of having a High Renaissance masterpiece in a college dorm that had the unmistakable odor of old beer cans and older laundry.

The painting lent an air of cosmic grandeur to my room, and it seemed to put life into a larger perspective. Those boring, flowery English poets didn’t seem quite so important, when right above my head God was transmitting the spark of life to man.
My friends and I liked the finished painting so much in fact, that we decided I should ask permission to do it. As you might expect, the housing director was curious to know why I wanted to paint this elaboratepicture on my ceiling a few weeks before school let out. Well, you don’t get to be a sophomore at Kenyon without learning how to fabricate ideas you never had, but I guess it was obvious that my idea was being proposed retroactively. It ended up that I was allowed to paint the picture, so long as I painted over it and returned the ceiling to normal at the end of the year. And that’s what I did.

Despite the futility of the whole episode, my fondest memories of college are times like these, where things were done out of some inexplicable inner imperative, rather than because the work was demanded. Clearly, I never spent as much time or work on any authorized art project, or any poli-sci paper, as I spent on this one act of vandalism.

It’s surprising how hard we’ll work when the work is done just for ourselves. And with all due respect to John Stuart Mill, maybe utilitarianism is overrated. If I’ve learned one thing from being a cartoonist, it’s how important playing is to creativity and happiness.My job is essentially to come up with 365 ideas a year. If you ever want to find out just how uninteresting you really are, get a job where the quality and frequency of your thoughts determine your livelihood. I’ve found that the only way I can keep writing every day, year after year, is to let my mind wander into new territories. To do that, I’ve had to cultivate a kind of mental playfulness.

We’re not really taught how to recreate constructively. We need to do more than find diversions; we need to restore and expand ourselves. Our idea of relaxing is all too often to plop down in front of the television set and let its pandering idiocy liquefy our brains. Shutting off the thought process is not rejuvenating; the mind is like a car battery-it recharges by running. You may be surprised to find how quickly daily routine and the demands of “just getting by: absorb your waking hours. You may be surprised to find how quickly you start to see your politics and religion become matters of habit rather than thought and inquiry. You may be surprised to find how quickly you start to see your life in terms of other people’s expectations rather than issues. You may be surprised to find out how quickly reading a good book sounds like a luxury.

At school, new ideas are thrust at you every day. Out in the world,you’ll have to find the inner motivation to search for new ideas on your own. With any luck at all, you’ll never need to take an idea and squeeze a punchline out of it, but as bright, creative people, you’ll be called upon to generate ideas and solutions all your lives. Letting your mind play is the best way to solve problems. For me, it’s been liberating to put myself in the mind of a fictitious six year-old each day, and rediscover my own curiosity. I’ve been amazedat how one ideas leads to others if I allow my mind to play and wander.I know a lot about dinosaurs now, and the information has helped me out of quite a few deadlines. A playful mind is inquisitive, and learning is fun. If you indulge your natural curiosity and retain a sense of fun in new experience, I think you’ll find it functions as a sort of shock absorber for the bumpy road ahead.

So, what’s it like in the real world? Well, the food is better, but beyond that, I don’t recommend it.

I don’t look back on my first few years out of school with much affection, and if I could have talked to you six months ago, I’d have encouraged you all to flunk some classes and postpone this moment as long as possible. But now it’s too late.
Unfortunately, that was all the advice I really had. When I was sitting where you are, I was one of the lucky few who had a cushy job waiting for me. I’d drawn political cartoons for the Collegian for four years, and the Cincinnati Post had hired me as an editorial cartoonist. All my friends were either dreading the infamous first year of law school, or despondent about their chances of convincing anyone that a history degree had any real application outside of academia.

Boy, was I smug.

As it turned out, my editor instantly regretted his decision to hire me.By the end of the summer, I’d been given notice; by the beginning of winter, I was in an unemployment line; and by the end of my first year away from Kenyon, I was broke and living with my parents again. You can imagine how upset my dad was when he learned that Kenyon doesn’t give refunds.
Watching my career explode on the launchpad caused some soul searching. I eventually admitted that I didn’t have what it takes to be a good political cartoonist, that is, an interest in politics, and  I returned to my first love, comic strips.
For years I got nothing but rejection letters, and I was forced to accept a real job.

A REAL job is a job you hate. I designed car ads and grocery ads in the windowless basement of a convenience store, and I hated every single minute of the 4-1/2 million minutes I worked there. My fellow prisoner sat work were basically concerned about how to punch the time clock at the perfect second where they would earn another 20 cents without doing any work for it.
It was incredible: after every break, the entire staff would stand around in the garage where the time clock was, and wait for that last click. And after my used car needed the head gasket replaced twice, I waited in the garage too.

It’s funny how at Kenyon, you take for granted that the people around you think about more than the last episode of Dynasty. I guess that’s what it means to be in an ivory tower.

Anyway, after a few months at this job, I was starved for some life of the mind that, during my lunch break, I used to read those poli-sci books that I’d somehow never quite finished when I was here. Some of those books were actually kind of interesting. It was a rude shock to see just how empty and robotic life can be when you don’t care about what you’re doing, and the only reason you’re there is to pay the bills.
Thoreau said,

“the mass of men lead lives of quiet desperation.”

That’s one of those dumb cocktail quotations that will strike fear in your heart as you get older. Actually, I was leading a life of loud desperation.

When it seemed I would be writing about “Midnite Madness Sale-abrations” for the rest of my life, a friend used to console me that cream always rises to the top. I used to think, so do people who throw themselves into the sea.
I tell you all this because it’s worth recognizing that there is no such thing as an overnight success. You will do well to cultivate the resources in yourself that bring you happiness outside of success or failure. The truth is, most of us discover where we are headed when we arrive. At that time, we turn around and say, yes, this is obviously where I was going all along. It’s a good idea to try to enjoy the scenery on the detours, because you’ll probably take a few.

I still haven’t drawn the strip as long as it took me to get the job. To endure five years of rejection to get a job requires either a faith in oneself that borders on delusion, or a love of the work. I loved the work.
Drawing comic strips for five years without pay drove home the point that the fun of cartooning wasn’t in the money; it was in the work. This turned out to be an important realization when my break finally came.

Like many people, I found that what I was chasing wasn’t what I caught.I’ve wanted to be a cartoonist since I was old enough to read cartoons,and I never really thought about cartoons as being a business. It never occurred to me that a comic strip I created would be at the mercy of a blood sucking corporate parasite called a syndicate, and that I’d be faced with countless ethical decisions masquerading as simple business decisions.
To make a business decision, you don’t need much philosophy; all you need is greed, and maybe a little knowledge of how the game works.

As my comic strip became popular, the pressure to capitalize on that popularity increased to the point where I was spending almost as much time screaming at executives as drawing. Cartoon merchandising is a $12billion dollar a year industry and the syndicate understandably wanted a piece of that pie. But the more I though about what they wanted to do with my creation, the more inconsistent it seemed with the reasons I draw cartoons.
Selling out is usually more a matter of buying in. Sell out, and you’re really buying into someone else’s system of values, rules and rewards
The so-called “opportunity” I faced would have meant giving up my individual voice for that of a money-grubbing corporation. It would have meant my purpose in writing was to sell things, not say things. My pride in craft would be sacrificed to the efficiency of mass production and the work of assistants. Authorship would become committee decision. Creativity would become work for pay. Art would turn into commerce. In short, money was supposed to supply all the meaning I’d need.
What the syndicate wanted to do, in other words, was turn my comic strip into everything calculated, empty and robotic that I hated about my old job. They would turn my characters into television hucksters and T-shirt sloganeers and deprive me of characters that actually expressed my own thoughts.

On those terms, I found the offer easy to refuse. Unfortunately, the syndicate also found my refusal easy to refuse, and we’ve been fighting for over three years now. Such is American business, I guess, where the desire for obscene profit mutes any discussion of conscience.
You will find your own ethical dilemmas in all parts of your lives, both personal and professional. We all have different desires and needs, but if we don’t discover what we want from ourselves and what we stand for,we will live passively and unfulfilled. Sooner or later, we are all asked to compromise ourselves and the things we care about. We define ourselves by our actions. With each decision, we tell ourselves and the world who we are. Think about what you want out of this life, and recognize that there are many kinds of success.
Many of you will be going on to law school, business school, medical school, or other graduate work, and you can expect the kind of starting salary that, with luck, will allow you to pay off your own tuition debts within your own life time.

But having an enviable career is one thing, and being a happy person is another.

Creating a life that reflects your values and satisfies your soul is a rare achievement. In a culture that relentlessly promotes avarice and excess as the good life, a person happy doing his own work is usually considered an eccentric, if not a subversive. Ambition is only understood if it’s to rise to the top of some imaginary ladder of success. Someone who takes an undemanding job because it affords him the time to pursue other interests and activities is considered a flake. A person who abandons a career in order to stay home and raise children is considered not to be living up to his potential-as if a job title and salary are the sole measure of human worth.
You’ll be told in a hundred ways, some subtle and some not, to keep climbing, and never be satisfied with where you are, who you are, and what you’re doing. There are a million ways to sell yourself out, and I guarantee you’ll hear about them.

To invent your own life’s meaning is not easy, but it’s still allowed,and I think you’ll be happier for the trouble.
Reading those turgid philosophers here in these remote stone buildings may not get you a job, but if those books have forced you to ask yourself questions about what makes life truthful, purposeful, meaningful, and redeeming, you have the Swiss Army Knife of mental tools, and it’s going to come in handy all the time.

I think you’ll find that Kenyon touched a deep part of you. These have been formative years. Chances are, at least of your roommates has taught you everything ugly about human nature you ever wanted to know.
With luck, you’ve also had a class that transmitted a spark of insight or interest you’d never had before. Cultivate that interest, and you may find a deeper meaning in your life that feeds your soul and spirit. Your preparation for the real world is not in the answers you’ve learned, but in the questions you’ve learned how to ask yourself.
Graduating from Kenyon, I suspect you’ll find yourselves quite well prepared indeed.
I wish you all fulfillment and happiness. Congratulations on your achievement.

The drawing game

Exquisite_corpse_drawing_by_Noah_Ryan_and_Erica_Parrott

Like the chain story, the “Exquisite corpse” is similar to an old parlour game called Consequences in which players write in turn on a sheet of paper, fold it to conceal part of the writing, and then pass it to the next player for a further contribution.

This is the inspiration behind the story format at The Inn. Each story is designed to grow as members join in the conversation. There can be many story chains going at once in each room.

Will one of them be the world’s longest story?

 

The surprising motivator of all Social Media habits

There is one root motivator for all “Social Media” habits.

Unlike what developers or Social Media junkies may think, it’s not really about narcissism, the desire to share, connect, friendship, relationships, networking, etc.

Those are just symptoms of a more fundamental need:

The need to feel appreciated.

We all crave meaning in our lives. Most of us don’t have professions that are full of meaning, like teachers, firefighters, doctors, etc. As the world shifts toward jobs with higher intellectual demand, the desire for meaning increases (because the tasks become more abstract and further removed from tangible results), but the opportunities for finding meaning decrease.

So most interactions in the Social online world are perpetuated by the constant need for validation, recognition, appreciation… at least someone to acknowledge what you do and at best someone to tell you how awesome you are…

… even though the actions are not necessarily meaningful — like sharing a photo of an exotic dish at a swanky restaurant, sharing a fancy vacation, a clever comment, seeking applause for a new discovery or posting about feats of 1st-world heroism.

So more important than the ability to share is the ability to appreciate what is being shared. The “Like” button. The “+1”. The “Retweet”. The “Reblog”. Because if there was no way to “thumbs up” something, if someone keeps posting into a void where nothing gets seen, read or appreciated, people will quickly lose motivation to post.

This is the secret motivator of all Social Media habits – and this motivates people to keep coming back:

The quick fix to simulate some meaning in millions of lives aching for meaning.

Whoooo wine

Whole bottle of wine. All gone. Feels good. Old wine. Had to drink it.

The visualization of Fractals doesn’t work so well in practice. Too unpredictable. Ended up looking like a spiderweb and not neat enough. So I took it off the sidebar.

Oh, and typography. Switched to Sans-serif headers and serif body. Why? Because it’s opposite of what the most popular platforms are using. It’s opposites day.

Also, damn I can’t see straight. But people have better manners when you prime them with pictures of a fancy restaurant. Sans-serif implies casual. Serif implies watch your manners. Can font be used to prime behavior and create value? We’ll see.

Good night.