People’s desires have evolved from generic to specific.

We’ve come a long way from the mass-industrial age where one-size fits all, to an on-demand bespoke economy, where people demand a perfect fit.

We used to have national TV. Now we have YouTube.

There used to be one TV per house. Now we have screens in our pockets. Many now watch the pocket screen while watching TV, while using the computer.

We used to have national newspapers. Now we have billions of blogs and Social hubs.

Bottle of supplements with identical chemical ingredients – one says vision supplements for Golfers; another says vision supplements for Recreational Pilots.

Can a generic architecture cater to specific — even fanatic — tastes?

I don’t know. This goes against everything I know is right. But I need to try.