“When you try to please everyone, you will please no one”

When I dropped my son at “school” today, He got into a toy bus his teacher brought. It was a light collapsible frame painted to look like a yellow school bus. He drove his friends around with it.

Mom wasn’t there, so I took a video because I thought she’d like it. Smartphones are a little too convenient for  these things. After we said goodbye, I thought – that was a moment that was special to just our family.

How do you make something manufactured for many, feel special to one person? How can you make it feel as special as a mom receiving a photo of her son?